# Genuka WA vs 360dialog: WhatsApp API compared URL: https://wa.genuka.com/en/docs/compare/360dialog Language: English > Genuka WA vs 360dialog for the WhatsApp Business API - price per number, how Meta fees are paid, Mobile Money, coexistence, webhooks and MCP tooling. Genuka WA and 360dialog both connect you to Meta's official WhatsApp Business Platform with no markup on Meta's rate cards (with one exception at 360dialog, covered below). 360dialog is a Meta Business Solution Provider charging from €49 per number per month, paid by card. Genuka WA is a Meta Tech Provider charging from 5,000 FCFA per number payable by Mobile Money, or €19 by card. *Last updated October 8, 2026* > [!NOTE] > **How this page was written** > > Every 360dialog fact below comes from 360dialog's own pricing page and documentation, read on the > date above and listed under [Sources](#sources). Where we could not confirm something, we point > you to their site instead of guessing. Prices change: check both pricing pages before you decide. ## Genuka WA vs 360dialog at a glance | | Genuka WA | 360dialog | | -------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Status with Meta | Meta Tech Provider | Official WhatsApp Business Solution Provider (BSP) and Premier Meta Partner | | Official WhatsApp Business Platform | Yes, Meta's Cloud API on your own WhatsApp Business Account (WABA) | Yes, Meta's Cloud API | | Onboarding a number | Meta Embedded Signup from your dashboard; from the Scale tier, a connect link you share with your clients | Embedded Signup hosted by 360dialog | | Keep a number that is on the WhatsApp Business app | Yes (Meta coexistence) | Yes (Meta coexistence) | | Pricing model | Subscription per WhatsApp number, with a monthly allowance of outbound messages | Licence per number (channel) per month; their pricing page lists no message allowance | | Monthly price, one number | From €19, $19 or 5,000 FCFA (Starter) | From €49 or $59 (Regular); €99 or $119 (Premium); higher tiers on their pricing page | | Markup on Meta's fees | None | None on Meta's rate cards, except a 7% surcharge on marketing content sent through the standard messages endpoint instead of Meta's Marketing Messages API; their `/messages` endpoint routes to the marketing endpoint automatically when applicable | | How Meta's fees are paid | Meta bills your WABA directly, on the payment method you add in WhatsApp Manager | From a prepaid balance per number, topped up in the 360dialog Hub; outbound messages pause when it reaches zero | | Paying the provider | Mobile Money (XAF, XOF) or card (EUR, USD) | Visa, Mastercard or American Express card, with a 4% processing fee on licence invoices | | Billing currencies | XAF, XOF, EUR, USD | EUR or USD for the subscription | | API style | Simplified JSON (`connectionId`, `to`, one content field), with Meta's `components` accepted as-is | Meta's Cloud API payloads, with a `D360-API-KEY` header | | Webhooks | Genuka envelope around Meta's raw value, HMAC-SHA256 with timestamp (`X-Genuka-Signature`), 5 retries, replay from the dashboard | Meta's payloads, signed with `x-360dialog-signature`; answer 200 within 5 seconds; Meta retries for up to 7 days | | SDKs | TypeScript (`@genuka/whatsapp`), OpenAPI 3.1 spec at `/openapi.json` | No official SDK in their docs index; REST examples | | AI-agent tooling | MCP server (`@genuka/whatsapp-mcp`, being published to npm), `/llms.txt`, Markdown version of every docs page | Hosted MCP server for account, template, webhook and balance management; `llms.txt` and Markdown docs | | Testing before go-live | 7-day free trial on your own number, no card required. No sandbox | Sandbox: 200 messages at most, to one fixed recipient (your number), 3 predefined templates | | Support | Standard (Starter), priority (Growth), dedicated (Scale), contractual SLA (Enterprise) | 24/7 human support, first response under 4 hours (Regular) or 30 minutes (Premium) | | Docs languages | French and English (SDK guides in English) | English | | Africa focus | Prices in FCFA, Mobile Money in Cameroon, Côte d'Ivoire, Senegal, Benin, Burkina Faso, the Republic of the Congo and Gabon | Global platform, subscription in EUR or USD | ## How much does each cost per WhatsApp number? Both models put a flat fee on the number and leave the message cost to Meta. The difference is in what the fee includes. 360dialog's Regular licence is €49 per number per month, and their pricing page sets no message allowance on it. Genuka WA's tiers cost less at the start and include a monthly allowance of outbound messages per paid number, pooled across the account: each number added to the plan adds its allowance, whether or not it is connected. Incoming messages are never counted. Provider cost for sending from **one number**, monthly billing, Meta's fees excluded. The Genuka WA column shows the cheapest setup for each volume: | Outbound messages per month | 360dialog (Regular) | Genuka WA | | --------------------------- | ------------------- | ------------------------------------------- | | 500 | €49 | €19 or 5,000 FCFA (Starter) | | 5,000 | €49 | €49 or 10,000 FCFA (Growth) | | 10,000 | €49 | €57 or 12,200 FCFA (Growth, 2 paid numbers) | | 30,000 | €49 | €89 or 21,000 FCFA (Growth, 6 paid numbers) | Provider cost for **five numbers**, monthly billing, Meta's fees excluded: | | 360dialog (Regular) | Genuka WA | | ----- | ------------------- | ------------------------------------------------------------ | | Price | 5 × €49 = €245 | Starter: €19 + 4 × €9 = €55, or 15,000 FCFA (2,500 messages) | | | | Growth: €49 + 4 × €8 = €81, or 18,800 FCFA (25,000 messages) | On Genuka WA the allowance is pooled: five Growth numbers share 25,000 outbound messages a month. Past the allowance, the API refuses sends (402 `plan_limit_messages`) until you add numbers, move up a tier or reach the next period. Yearly billing lowers our base price to €15, €39 and €119 a month (3,000, 8,000 and 25,000 FCFA). The full grid is on the [pricing page](https://wa.genuka.com/en#pricing) and, in Markdown, at [`/pricing.md`](https://wa.genuka.com/pricing.md). > [!WARNING] > **One high-volume number? 360dialog can be cheaper** > > Above 5,000 outbound messages a month on a single number, paid in EUR, 360dialog's €49 Regular > licence costs less than our plans (€57 for 10,000 messages, €89 for 30,000). Genuka WA is cheaper > when you run several numbers, send moderate volumes per number, or pay in FCFA. ### Who pays Meta, and how? The rates are Meta's in both cases: since July 1, 2025 Meta charges per delivered template, by category and by the recipient's country code, and since **October 1, 2026** it also charges service messages (free-form replies inside the 24-hour window) and utility templates sent inside that window. Messages in the 72-hour free entry point window opened by a Click to WhatsApp ad stay free. The payment path differs. A BSP such as 360dialog can extend Meta's credit line to its clients: 360dialog deducts Meta's charges from a prepaid balance per number, which you top up by card in its Hub, manually or automatically below a threshold. A Tech Provider has no credit line, so with Genuka WA the business adds its own payment method to its WABA in WhatsApp Manager and Meta bills it directly. Until one is added, template sends fail with Meta error `131042`. ## How do I connect a number on each platform? Both use Meta's Embedded Signup: the business logs in with Facebook, picks or creates its WABA, and registers the number. Both support Meta's coexistence mode, so a number already on the WhatsApp Business app keeps the app for one-to-one chats. Meta's conditions apply everywhere: app version 2.24.17 or later, history synced within 24 hours, and a fixed 20 messages per second for that number. On Genuka WA, step by step: [Coexistence](https://wa.genuka.com/en/docs/guides/coexistence). For platforms that onboard numbers on behalf of clients, 360dialog sells a separate Partner Platform starting at €250 a month plus a fee per channel. On Genuka WA, this comes with the Scale tier (€149 or 30,000 FCFA a month, then €6 or 1,800 FCFA per extra number), with no separate partner plan: the dashboard gives you a connect link to send to your clients, a list of your clients and their sub-accounts. Tag each client with `?ref=` and find their number with `GET /api/v1/connections?externalRef=…`. White-label branding is included from Growth. See [Connecting a number](https://wa.genuka.com/en/docs/onboarding). ## How different are the API and the webhooks? 360dialog exposes Meta's Cloud API almost as-is: you post Meta's payload to `https://waba-v2.360dialog.io/messages` with your `D360-API-KEY`. Genuka WA wraps the same Cloud API in a shorter body, so the common cases stay readable, and keeps two doors open to Meta's raw format: a `template.components` array is forwarded untouched, and a `raw` field takes any Cloud API message fragment. Template definitions also use Meta's `components` array verbatim, so the templates you already wrote carry over. See [Sending messages](https://wa.genuka.com/en/docs/messages) and the [API reference](https://wa.genuka.com/en/docs/api). On webhooks, 360dialog forwards Meta's payloads, signed with `x-360dialog-signature`; you must answer `200` within 5 seconds, and Meta retries failed deliveries for up to 7 days. Genuka WA posts one event per request, with Meta's raw value inside an envelope that names the business and the number, signed with `X-Genuka-Signature` (HMAC-SHA256 over the timestamp and the raw body). You get 10 seconds to answer, 5 retries over about 8.5 hours, and a replay button in the dashboard. See [Webhooks](https://wa.genuka.com/en/docs/webhooks). Both also serve AI agents. 360dialog hosts an MCP server that manages accounts, channels, templates, webhooks and balance, and publishes its docs as `llms.txt` and Markdown. Genuka WA provides an MCP server, `@genuka/whatsapp-mcp` (being published to npm), a `/llms.txt` index and a Markdown version of every docs page: see [AI agents](https://wa.genuka.com/en/docs/guides/ai-agents). ## What changes in my code if I move from 360dialog? A template send on 360dialog, from their documentation: ```bash title="360dialog (from 360dialog's docs)" curl -X POST https://waba-v2.360dialog.io/messages \ -H "D360-API-KEY: {{api-key}}" \ -H "Content-Type: application/json" \ -d '{ "messaging_product": "whatsapp", "to": "PHONE_NUMBER", "type": "template", "template": { "name": "hello_world", "language": { "code": "en_US" } } }' ``` The same send on Genuka WA. Your API key covers every number on the account, so the body names the sender with a `connectionId` (list yours with `GET /api/v1/connections`): **curl** ```bash curl -X POST https://wa.genuka.com/api/v1/messages \ -H "Authorization: Bearer $GENUKA_WA_API_KEY" \ -H "Content-Type: application/json" \ -d '{ "connectionId": "con_1", "to": "+237690000001", "template": { "name": "hello_world", "language": "en_US" } }' ``` **Node.js** ```ts const res = await fetch("https://wa.genuka.com/api/v1/messages", { method: "POST", headers: { Authorization: `Bearer ${process.env.GENUKA_WA_API_KEY}`, "Content-Type": "application/json", }, body: JSON.stringify({ connectionId: "con_1", to: "+237690000001", template: { name: "hello_world", language: "en_US" }, }), }); const { data } = await res.json(); // { messageId: "wamid.…" } ``` **Python** ```python import os import requests res = requests.post( "https://wa.genuka.com/api/v1/messages", headers={"Authorization": f"Bearer {os.environ['GENUKA_WA_API_KEY']}"}, json={ "connectionId": "con_1", "to": "+237690000001", "template": {"name": "hello_world", "language": "en_US"}, }, timeout=10, ) res.raise_for_status() print(res.json()["data"]["messageId"]) ``` **PHP** ```php true, CURLOPT_RETURNTRANSFER => true, CURLOPT_HTTPHEADER => [ "Authorization: Bearer " . getenv("GENUKA_WA_API_KEY"), "Content-Type: application/json", "User-Agent: acme-crm/1.0", ], CURLOPT_POSTFIELDS => json_encode([ "connectionId" => "con_1", "to" => "+237690000001", "template" => ["name" => "hello_world", "language" => "en_US"], ]), ]); $response = json_decode(curl_exec($ch), true); echo $response["data"]["messageId"]; ``` | On 360dialog | On Genuka WA | | -------------------------------- | ------------------------------------------------------------------------------ | | `D360-API-KEY` header | `Authorization: Bearer pk_live_…` | | `messaging_product`, `type` | Implied by the content field you send | | `template.language.code` | `template.language` | | `template.components` | `template.variables` for body values, or `template.components` forwarded as-is | | Any other Cloud API message type | A dedicated field (`text`, `image`, `buttons`…) or `raw` | | `x-360dialog-signature` | `X-Genuka-Signature` | ## When should you choose 360dialog instead? * **One number, high volume, paid in EUR.** A flat €49 licence with no message allowance beats our plans above 5,000 outbound messages a month on that number. * **You want a sandbox.** 360dialog has one (200 messages to your own number); Genuka WA does not. * **You want Meta's fees paid through your provider.** 360dialog's prepaid balance means no payment method to set up in WhatsApp Manager. * **You want 24/7 human support with a first-response SLA** on every number, from the entry plan. ## When is Genuka WA the better fit? * **You pay in FCFA, by Mobile Money.** Plans are priced in XAF and XOF; card is available in EUR and USD. * **You run several numbers.** Extra numbers cost €6 to €9 a month (1,800 to 2,500 FCFA) depending on the tier, instead of a full licence each. * **You onboard numbers for your clients.** From the Scale tier, the connect link, `?ref=` tagging and client sub-accounts are included, with no separate €250-a-month partner plan. * **You would rather not manage a prepaid balance.** Meta bills the WABA's own payment method, so there is no per-number balance to top up. * **You want French documentation.** All API docs exist in French and English (the TypeScript SDK guides are English only). ## FAQ ### Does 360dialog mark up Meta's WhatsApp fees? Not on Meta's rate cards. Their documentation adds one exception: marketing content sent through the standard messages endpoint, instead of Meta's Marketing Messages API, carries a 7% surcharge on Meta's rate. Their API reference adds that the `/messages` endpoint routes to the marketing endpoint automatically when applicable. Genuka WA never bills messages at all: Meta charges your WABA directly. ### Is Genuka WA cheaper than 360dialog? For one to a few numbers with moderate volume, yes: our tiers start at €19 and extra numbers cost €6 to €9 a month. For a single number sending more than 5,000 outbound messages a month, paid in EUR, 360dialog's €49 Regular licence costs less. ### Can I keep the WhatsApp Business app with either provider? Yes. Both support Meta's coexistence mode: the app keeps working for one-to-one chats while the API sends at scale, with history kept in sync. Only a number on regular consumer WhatsApp has to be freed first. ### Can I pay with Mobile Money? On Genuka WA, yes, in XAF or XOF. 360dialog's payment documentation lists Visa, Mastercard and American Express cards. Meta's own message fees are paid to 360dialog's prepaid balance by card, or, with Genuka WA, to Meta through the payment method on your WABA. ### Will my 360dialog code work on Genuka WA? Mostly with small changes. Template definitions use Meta's `components` array on both, and Genuka WA accepts raw Cloud API fragments through `template.components` and `raw`. What changes is the authentication header, the base URL and the `connectionId` that names the sending number. ## Sources Read on October 8, 2026. * 360dialog, pricing: [https://www.360dialog.com/pricing](https://www.360dialog.com/pricing) * 360dialog, Pricing (docs): [https://docs.360dialog.com/docs/get-started/pricing](https://docs.360dialog.com/docs/get-started/pricing) * 360dialog, Payments: [https://docs.360dialog.com/docs/get-started/payments](https://docs.360dialog.com/docs/get-started/payments) * 360dialog, Funds: [https://docs.360dialog.com/docs/hub/funds](https://docs.360dialog.com/docs/hub/funds) * 360dialog, About: [https://docs.360dialog.com/docs/get-started/about](https://docs.360dialog.com/docs/get-started/about) * 360dialog, Coexistence: [https://docs.360dialog.com/docs/hub/embedded-signup/whatsapp-coexistence](https://docs.360dialog.com/docs/hub/embedded-signup/whatsapp-coexistence) * 360dialog, Sandbox: [https://docs.360dialog.com/docs/get-started/sandbox](https://docs.360dialog.com/docs/get-started/sandbox) * 360dialog, 360Dialog MCP: [https://docs.360dialog.com/docs/get-started/mcp](https://docs.360dialog.com/docs/get-started/mcp) * 360dialog, Send and receive messages: [https://docs.360dialog.com/docs/guides/send-and-receive-messages](https://docs.360dialog.com/docs/guides/send-and-receive-messages) * 360dialog, Messaging API reference (messages): [https://docs.360dialog.com/docs/messaging-api/api-reference/messages](https://docs.360dialog.com/docs/messaging-api/api-reference/messages) * 360dialog, Webhooks: [https://docs.360dialog.com/docs/messaging/webhook](https://docs.360dialog.com/docs/messaging/webhook) * 360dialog, Meta Business Agent webhooks (signature): [https://docs.360dialog.com/docs/mba/webhooks](https://docs.360dialog.com/docs/mba/webhooks) * 360dialog, documentation index: [https://docs.360dialog.com/llms.txt](https://docs.360dialog.com/llms.txt) * Meta, WhatsApp Business Platform pricing: [https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) * Meta, Pricing updates for service and utility messages: [https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/non-template-messages) * Meta, Solution Partners and Tech Providers: [https://developers.facebook.com/documentation/business-messaging/whatsapp/solution-providers/overview](https://developers.facebook.com/documentation/business-messaging/whatsapp/solution-providers/overview) * Meta, Onboarding customers as a Tech Provider: [https://developers.facebook.com/documentation/business-messaging/whatsapp/embedded-signup/onboarding-customers-as-a-tech-provider](https://developers.facebook.com/documentation/business-messaging/whatsapp/embedded-signup/onboarding-customers-as-a-tech-provider) * Meta, Onboarding WhatsApp Business app users (coexistence): [https://developers.facebook.com/documentation/business-messaging/whatsapp/embedded-signup/onboarding-business-app-users](https://developers.facebook.com/documentation/business-messaging/whatsapp/embedded-signup/onboarding-business-app-users) * Meta, Error codes: [https://developers.facebook.com/documentation/business-messaging/whatsapp/support/error-codes](https://developers.facebook.com/documentation/business-messaging/whatsapp/support/error-codes)