# WhatsApp API comparisons: Twilio, 360dialog, WATI

URL: https://wa.genuka.com/en/docs/compare
Language: English

> Genuka WA vs Twilio, 360dialog, WATI and unofficial WhatsApp APIs: pricing model, Meta fees, coexistence, webhooks and risks, side by side.

Genuka WA is a REST API for the official WhatsApp Business Platform: Meta bills your messages with
no markup from Genuka, and Genuka charges a subscription per WhatsApp number. These comparisons
set it against Twilio, 360dialog and WATI, which also run on the official platform, and against
unofficial APIs such as Baileys or WAHA.

*Last updated October 8, 2026*

## Which comparison should I read?

| You are weighing it against             | What mostly changes                                                                                                                                                                                                                                                          | Comparison                                                               |
| --------------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------ |
| Twilio                                  | Twilio adds $0.005 to every message, inbound or outbound, on top of Meta's fees ([Twilio](https://www.twilio.com/en-us/whatsapp/pricing)). Genuka WA charges nothing per message.                                                                                            | [Genuka WA vs Twilio](https://wa.genuka.com/en/docs/compare/twilio)                           |
| 360dialog                               | 360dialog is a Business Solution Provider ([360dialog](https://docs.360dialog.com/docs/get-started/about)) charging a license from €49 per number per month, with no markup on Meta's fees ([360dialog](https://www.360dialog.com/pricing)). Genuka is a Meta Tech Provider. | [Genuka WA vs 360dialog](https://wa.genuka.com/en/docs/compare/360dialog)                     |
| WATI                                    | WATI is a tool for teams: shared inbox, chatbots and campaigns ([WATI](https://www.wati.io/)). Genuka WA is an API for developers.                                                                                                                                           | [Genuka WA vs WATI](https://wa.genuka.com/en/docs/compare/wati)                               |
| Baileys, WAHA and other unofficial APIs | They drive an ordinary WhatsApp account the way WhatsApp Web does, outside the official platform ([Baileys](https://github.com/WhiskeySockets/Baileys), [WAHA](https://waha.devlike.pro/)).                                                                                  | [Official vs unofficial APIs](https://wa.genuka.com/en/docs/compare/unofficial-whatsapp-apis) |

## How are these comparisons written?

Every claim about a competitor links to its public source, read on the date shown at the top of
the page. Prices change: check them with the provider before you decide. Facts about Genuka WA
come from its code and its [pricing](https://wa.genuka.com/en#pricing), also published in Markdown at
[/pricing.md](https://wa.genuka.com/pricing.md).

## FAQ

### Is Genuka WA a BSP?

No. Genuka is a Meta Tech Provider. A Solution Partner (BSP) has a credit line and bills its
clients for usage itself; a client onboarded by a Tech Provider adds its own payment method, and
Meta bills it for usage directly
([Meta, Solution Partners and Tech Providers](https://developers.facebook.com/documentation/business-messaging/whatsapp/solution-providers/overview)).

### Is an unofficial WhatsApp API risky?

Yes. WhatsApp's Terms of Service forbid accessing the service through unauthorized automated
means, as well as bulk messaging and auto-messaging
([WhatsApp, Terms of Service](https://www.whatsapp.com/legal/terms-of-service)). Baileys itself
states that it is not affiliated with or endorsed by WhatsApp
([Baileys](https://github.com/WhiskeySockets/Baileys)). The details are in
[Official vs unofficial APIs](https://wa.genuka.com/en/docs/compare/unofficial-whatsapp-apis).

### Does Genuka WA suit a team with no developer?

Partly. The dashboard lets you connect a number, manage templates, read conversations and reply to
them. Automated sends and campaigns, on the other hand, go through the API: Genuka WA has no
campaign console, while Genuka Core ([genuka.com](https://genuka.com)) offers one. Someone has to
write the integration, or hand it to an
[AI agent](https://wa.genuka.com/en/docs/guides/ai-agents). For no-code chatbots, look at a tool such as WATI instead,
compared in [Genuka WA vs WATI](https://wa.genuka.com/en/docs/compare/wati).

### How much does Genuka WA cost?

A subscription per WhatsApp number, depending on the plan: see [pricing](https://wa.genuka.com/en#pricing). Messages are
billed by Meta to your own WhatsApp Business account, with no markup from Genuka; the guide
[WhatsApp message prices in Africa](https://wa.genuka.com/en/docs/guides/whatsapp-pricing-africa) breaks those rates
down.

## Sources

Read on October 8, 2026.

* Twilio — [WhatsApp pricing](https://www.twilio.com/en-us/whatsapp/pricing)
* 360dialog — [About](https://docs.360dialog.com/docs/get-started/about)
* 360dialog — [Pricing](https://www.360dialog.com/pricing)
* WATI — [Home page](https://www.wati.io/)
* Baileys — [GitHub repository and README](https://github.com/WhiskeySockets/Baileys)
* WAHA — [Overview](https://waha.devlike.pro/)
* WhatsApp — [Terms of Service](https://www.whatsapp.com/legal/terms-of-service)
* Meta — [Solution Partners and Tech Providers](https://developers.facebook.com/documentation/business-messaging/whatsapp/solution-providers/overview)